Gouda was known in the Middle Ages as the beer city.

"Around 1470, Gouda had 200 breweries that produced 15 million liters of beer per year"

Visit Den Gouwen Aar. Ask for a bottle of Gouda Kuitbier, brewed according to an old recipe. Brouwer Jan Damen was once located in the building of Den Gouwen Aar, when this alcoholic drink was the main business of the city.